What does BtoC mean?

The term BtoC (or B2C) business to consumer designates a commercial exchange between companies and consumers (or individuals).

Example of a business to consumer transaction, a website that sells sunglasses (retail) is a BtoC site. Or a restaurant is a B2C service. It is a product or a service aimed at final consumers.

Companies determine their potential consumers based on the products or services they will offer.

What’s the difference between BtoB and BtoC?

The BtoB refers to a commercial action between two professionals or two companies, for example an e-commerce site that sells computer motherboards to hardware repairers is a BtoB commercial action.

Whereas as mentioned above, a b2c strategy is a commercial action between a company and a private individual.

Upela for its BtoC shipments

The Upela platform allows you to ship goods to your private customers. If you have e-commerce, you can connect your online business to our platform with our e-commerce connectors and facilitate your logistics. Our plug-in is available on Prestashop, Woocommerce and Shopify.

To do this, you will first need to create a business account and connect your stores with your API key.